The Future of Underwear: in 2017

Happy New Year Grizzlies!

We hope January has been good to you. It’s been good to us.

The cubs at the UtilityBear warehouse have packed more designer sale items than ever before, sent around the globe, with love to all of you!

Of course this time of year the world of fashion is gearing up for Spring Fashion Weeks and a sneak peek at the latest trends. And while the same happens for undies and swimwear, what interests us more is the technicality behind the latest designs.

2017 is the year underwear goes futuristic!

And not in a spaceman way – although that would be pretty cool too, right? No we’re talking about new technologies, production advancements and cool new designs. Pants are becoming Smartypants!

If you want to be ahead of the pack then you’ve come to the right place. Seeing as we’ve educated you on the history of underwear, now let us take you on a tour of where underwear and lingerie is headed in 2017… AND BEYOND!

Scaffolding Smalls

Enhancing underwear isn’t just for lady bears.

For the last decade we’ve seen huge advancements in the technology behind what is now affectionately known as “Undie Armour.” Control wear and shape wear started with Spanx and their revolutionary body stockings and has since moved on to slimline, seamless materials incorporated into stunning lingerie designs and everyday wear.

But for too long, the men-folk were forgotten. The focus was on comfort, not style. Until now. We’re seeing a rise in pouch-enhancing technology and designs, aimed primarily at making you look your best when wearing only your boxers, with a helpful lift up and out where it counts! Check out newcomer brand Bjorn Borg for some serious-scaffolding-seam action:


Buy Now! Bjorn Borg Essential Boxer Shorts 3 Pack

Genital-Friendly Gym Gear

The majority of modern advancements have come in the field of fabric technology. Big brands are now incorporating moisture wicking capabilities as standard, even in day wear ranges.

But as fans of a good burst of physical exercise ourselves (well, sometimes), we have been super impressed with the performance designs that arrive into us each week. From Jockey Sport’s microfibre range providing breathability and moisture regulation to HOM’s performance trunks that allow the skin to breathe, avoid overheating and a dries quickly, you’ll never again have to worry about the nether regions when working out!


Buy Now! Jockey Microfibre Active Trunk 2 Pack

Forever Frillies

In times gone by designer brands who were confident in the quality of their products would offer a returns policy should anything fall short on customer satisfaction.

Brand whizz kids Sloggi have taken it even further with their Evernew Range. Having invested for years in technology, design and durability, Sloggi are so confident in the endurance of their products that their latest guarantee is more than a return policy. It is completely unlimited and unconditional. Yes, really. They promise to stand behind every single product in the collection.


Buy Now! Sloggi Evernew Bralette

If a product does not deliver on their quality promise, customers simply return it to them at any time for an exchange. It’s a game-changer.

But what underwear advancements are we still waiting on?

Sensory Smalls

Thanks to Nestle Fitness back in 2013, we’d already been introduced to the “tweeting bra” which raised awareness of breast cancer by tweeting each time the celebrity wearer unclasped her bra via a bluetooth sensor.

But now US army medical researchers are developing “smart underwear”with sensors hidden inside the waistbands. The sensors can track heart rate, body temperature and perspiration, and then send all the information back to a central monitor.

Of course in the army, the purpose is to judge which trainees are coping best under stress. But this technology could easily be used with gym-goers for example, bringing the training tracking off your arm or smartphone and straight into your training gear!

Goodbye FitBit, Hello FitBits!

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