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Bra Fitting Guide


There's nothing like the feeling of a bra that fits you just right. With a shape that brings out the best in your figure, plus support that fills you with confidence and comfort.

It's a magic combination. And the best way to find a bra that always complements your curves is to get fitted regularly - at least every six months.

However, because nobody has a trained lingerie fitter standing by 24/7, here are a few simple steps to help you pick the perfect fit.

no.1    Different countries have different sizes

It doesn't matter if the label in your bra says you're wearing a UK G-cup or an EU GG, so long as you have the shape and support you need. All you have to remember is that bra sizes are recorded differently from country to country. For instance, an 80 back in France is a 30 back in the UK. While a UK HH-cup becomes an EU L-cup.

Thankfully, all these cultural differences are explained with our handy conversion table.

no.2    Check your straps

A good bra has a comfortable strap. If they dig in to your shoulders, they're too tight.

no.3    Avoid a double bust

If your cup size is too small, your breasts can pop over the top, creating a double bust effect. A good-fitting bra avoids puckering and overspill.


no.4    Say no to drooping

If the unsupported part of your breast droops forward, your cup or band size may be too big. A good fit gives you the best shape.

no.5    Is you underband oversized?

If your band's not level and rides up at the back, it's probably too big. A good fitting band is level and snug around your body.

no.6    Keep your underwire close

Your underwire should be flat against your chest. If it's sitting away from your body, your cup size may be too small.

no.7    No digging

Your breasts should be fully contained in your cup. If the size is too small, you could feel the underwire digging in to your body.

no.8    New style, new size?

Strange but true: Whenever you choose a different bra style, you may need it in a different size. When you're switching from a plunge to a balcony, for example, you might find that the next size up fits better. So make sure you experiment with size every time you buy a new bra.

These are just a few steps to help you make the most of bra shopping and find the beautiful fit you deserve.

Find your perfect fit